Jeremy Renals - Copywriter and Technical Writer in Oxford

Jeremy Renals creative copywriter, technical writer Profile: Are you looking for a professional sales, SEO or technical copy writer? With a strong background in maths and the sciences, I'm an experienced freelance technical writer for business in Oxford and Oxfordshire. I'm skilled at researching, analysing and understanding difficult ideas - from road maintenance to radiography - and at making them clear. But that doesn’t make me dull, and straight ’A’s in every university essay isn’t the whole story. If there’s a message I’ll be as creative a copywriter as you like. My activities include: web copy billboard copy mailer copy press ad copy radio scripts and adverts magazine advertorials and news articles technical manuals bid proposals newsletters brochures magazine adverts speeches educational material letters rules and entry forms... ...in fact just about anything that needs writing or saying to inform or persuade. Experience Most relevantly there's my two years in the front line with FFwd Precision Marketing, working with most media that a brand leader business would employ. My work has helped Toshiba Air Conditioning, The Eye Clinic, Accor Hotels, Marshalls Pasta and others. Equally relevant is a year spent at Amey Infrastructure Services, responding to invitations to tender for multi-million pound staffing and maintenance contracts. As a freelancer I’ve written the technical manual for a biodiesel processor, an advertorial for an X-ray scanner, and copy for a range of media promoting Business Link. In 2006 I had a book on accounting published by Manchester University Press. This came after five years as a lecturer in business, where I’ve learned how to make a difficult idea simple, finding just the right way to get a message across. I also worked in local radio from 1996 to 2004, at Oxygen FM and as a regular contributor on BBC Radio Oxford. Other freelance clients include RDI resource dynamics international, where I overhauled their marketing communications to boost business. Contact Details If you have a tricky idea to explain, or you’d just like to say it like you mean it, then contact me. You can phone me on 07 7654 80625 or e-mail me: WriteOnTheMoney@777ok.com. Do your words need a tidy up? Download my CV Visit my Linked In profile Visit my Ecademy profile	Portfolio: Advertorial
		Carestream Health Objective: To engage radiographers in the success story at Royal Liverpool University Hospital, where a new X-ray unit has improved productivity and patient care. We promoted the advantages of the new equipment whilst keeping the interest of readers of medical trade magazines. Target audience: Radiographers and orthopaedics staff
	Technical Manuals
		EuroFuelTech Biodiesel Objective: To inform purchasers of EuroFuelTech's biodiesel processors about their new equipment, and how to use it safely and productively. A series of manuals included an Owners Manual, an Operators Manual, and manuals for two pieces of peripheral equipment. A General Guide, from which this extract is taken, was also provided. Target audience: Owners of new biodiesel processors
	Trade Press Advertising
		Toshiba Air Conditioning Objective: To inform installers about the environmental implications of using refrigerants, and encourage them to use the new eco friendly R407C system from Toshiba. Target audience: Installers of air conditioning
	Tactical Promotional Item
		FFwd Precision Marketing Objective: An application for a Most Promising Young Business award, for the growing FFwd agency. Created in an eye-catching journalistic style. Target audience: An awards panel.
	Promotional Literature
		Resource Dynamics International Objective: This is the front page of a 4-page brochure of training workshops; a practical way to introduce the target to the RDI offering. Target audience: SMEs in the rural sector.
	Direct Mail
		House Of Fraser Objective: A voucher enquiry pack to encourage HR managers to incentivise their top performing personnel. The amount of copy required was limited, so the strap line needed to make a strong initial impact. Target audience: Human Resources Managers.
	Promotional Leaflet
		The Eye Clinic Objective: Thick spectacle lenses are heavy and unattractive, and wearers know this. This leaflet promoted new technology which makes lenses thinner, and aims to persuade the spectacle wearer to upgrade. Target audience: Spectacle wearers.