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| TAMSIN GRANT copywriter Profile Never at a loss for words, I produce copy for all kinds of marketing literature including direct mail (printed and e-dm), websites, corporate presenters, press releases, advertorials, editorials, newsletters, trade press advertising, product catalogues and point of sale materials. Experience To give you an indication of my versatility, below I list some of my past and present clients by sector. If you're a small business or start-up don't be put off by the big names, I'm as happy to respond to one-off briefs for one-man bands as I am to undertake full production numbers for global stars. Travel and leisure Novotel, Accor Hotels, Four Pillars Hotels, BAA Manufacturing Toshiba, 3M , Kärcher Automotive Honda, Land Rover, Lex Vehicle Leasing Property Bewley Homes, Porchester Homes, Prudential Property Services Utilities British Gas IT ESRI UK, StepStone, Lombard Technology Services Telecoms Carphone Warehouse, United Telecom Logistics Geodis, Fortec Pallet Network Health and beauty Raccoon hair extensions, Town House Beauty Sanctuary Retail Thorntons Chocolates, House of Fraser, Kall Kwik Entertainment & events BBC, Wave, the event business Having spent the earlier part of my career as a senior account handler in London-based advertising agencies I have a strong strategic marketing background. This enables me to understand a client's business quickly, recognise their marketing objectives and address them effectively within the copy. I'm happy to contribute at any or all stages of the communication process, from early concept development through to final copy - just call me to find out how I can help.
www.thealligator.co.uk Contact Details |
Trade Press Advertising |
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Rough Guides Outdoor Clothing Objective: To advertise the new venture between Rough Guides and S & B Philips to potential trade buyers in the lead up to Soltex, an annual trade exhibition. Target audience: Retailers/Buyers of Outdoor Clothing |
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Consumer Literature |
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Novotel London West Hotel and Convention Centre Target audience: Prospective event/ accommodation bookers. |
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Toshiba Air Conditioning Objective: Promote benefits of air conditioning in general and Toshiba brand. Target audience: End users e.g. facility managers. |
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Direct Mail |
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FFwd Precision Marketing Objective: To win new business. The copy originated as dps ad. in Campaign Portfolio, the excellent response rate led to item being re-packaged as a mailer. Target audience: Prospective clients. |
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CRM Letter |
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The Carphone Warehouse Objective: Letter accompanied their monthly bill, designed to promote use of their mobile phone over Christmas (particularly for international calls) and introduce them to the idea of using SMS. Target audience: All customers on a monthly tariff. |
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Newsletter |
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Kall Kwik Objective: To deliver insightful, relevant marketing information. Considering general issues as well as promoting Kall Kwik developments. Target audience: Internal employees. External franchisees and their business customers. |
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Websites |
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www.thealligator.co.uk |
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