creativetree.co.uk
TAMSIN GRANT copywriter

Profile
Never at a loss for words, I produce copy for all kinds of marketing literature including direct mail (printed and e-dm), websites, corporate presenters, press releases, advertorials, editorials, newsletters, trade press advertising, product catalogues and point of sale materials.

Experience
Part of the pleasure of being freelance is that I get to write for all kinds of audiences (consumer and b2b) across lots of organisations, from small local businesses to blue chip multi-nationals. I also work closely with several design and marketing agencies, which gives me access to artwork and production services that clients may require.

To give you an indication of my versatility, below I list some of my past and present clients by sector. If you're a small business or start-up don't be put off by the big names, I'm as happy to respond to one-off briefs for one-man bands as I am to undertake full production numbers for global stars.

Travel and leisure                    Novotel, Accor Hotels, Four Pillars Hotels, BAA

Manufacturing                     Toshiba, 3M , Kärcher

Automotive                       Honda, Land Rover, Lex Vehicle Leasing

Property                       Bewley Homes, Porchester Homes, Prudential Property Services

Utilities                      British Gas

IT                             ESRI UK, StepStone, Lombard Technology Services

Telecoms                     Carphone Warehouse, United Telecom

Logistics                           Geodis, Fortec Pallet Network

Health and beauty               Raccoon hair extensions, Town House Beauty Sanctuary

Retail                                       Thorntons Chocolates, House of Fraser, Kall Kwik

Entertainment & events             BBC, Wave, the event business

Having spent the earlier part of my career as a senior account handler in London-based advertising agencies I have a strong strategic marketing background. This enables me to understand a client's business quickly, recognise their marketing objectives and address them effectively within the copy. I'm happy to contribute at any or all stages of the communication process, from early concept development through to final copy - just call me to find out how I can help.

www.thealligator.co.uk
www.baigent.net
www.jamm.co.uk
www.path.co.uk
www.maxwellevans.com

Contact Details
To see more of my work, or discuss a particular project please call me on
01844 202037
or email tamsinjg@btopenworld.com

Trade Press Advertising

Rough Guides Outdoor Clothing

Objective: To advertise the new venture between Rough Guides and S & B Philips to potential trade buyers in the lead up to Soltex, an annual trade exhibition.

Target audience: Retailers/Buyers of Outdoor Clothing


Consumer Literature

Novotel London West Hotel and Convention Centre

Target audience: Prospective event/ accommodation bookers.

Toshiba Air Conditioning

Objective: Promote benefits of air conditioning in general and Toshiba brand.

Target audience: End users e.g. facility managers.


Direct Mail

FFwd Precision Marketing

Objective: To win new business. The copy originated as dps ad. in Campaign Portfolio, the excellent response rate led to item being re-packaged as a mailer.

Target audience: Prospective clients.


CRM Letter

The Carphone Warehouse

Objective: Letter accompanied their monthly bill, designed to promote use of their mobile phone over Christmas (particularly for international calls) and introduce them to the idea of using SMS.

Target audience: All customers on a monthly tariff.


Newsletter

Kall Kwik

Objective: To deliver insightful, relevant marketing information. Considering general issues as well as promoting Kall Kwik developments.

Target audience: Internal employees. External franchisees and their business customers.


Websites

www.thealligator.co.uk
www.baigent.net
www.jamm.co.uk
www.path.co.uk
www.maxwellevans.com

 
back to the top