Tamsin Grant - Copywriter - creativetree.co.uk

TAMSIN GRANT copywriter Profile As an experienced freelance writer, I produce copy for a wide range of marketing literature including direct mail, corporate presenters, product catalogues, websites, newsletters, trade press advertising, articles, packaging and point of sale materials. Experience I write for all kinds of organisations - from small local businesses to blue chip multi-nationals - and supply freelance copy services to several design, marketing and internet agencies. Past and present clients include: the travel and leisure industry (Novotel, Accor Hotels, Four Pillars Hotels, BAA); manufacturing and distribution (British Gas Business, 3M, Toshiba, Kärcher, Lex Vehicle Leasing); IT and telecoms (Lombard Technology Services, Carphone Warehouse, United Telecom); health and beauty (Raccoon hair extensions, Town House Beauty Sanctuary). I've also written marketing literature for the BBC and retail operations such as House of Fraser and Kall Kwik. Having spent the earlier part of my career as a senior account handler in London-based advertising agencies I have a strong strategic marketing background. This enables me to understand a client's business quickly, recognise their marketing objectives and address them effectively within the copy. I am happy to contribute at any or all stages of the communication process, from early concept development through to final copy. www.britishgasbusiness.co.uk www.thealligator.co.uk www.wavemc.com www.pixelstorm.co.uk www.baigent.net Contact Details To see more of my work, or discuss how I might be able to help you please call me on 01844 202037 or email tamsinjg@btopenworld.com	Trade Press Advertising
		Rough Guides Outdoor Clothing Objective: To advertise the new venture between Rough Guides and S & B Philips to potential trade buyers in the lead up to Soltex, an annual trade exhibition. Target audience: Retailers/Buyers of Outdoor Clothing
	Consumer Literature
		Novotel London West Hotel and Convention Centre Target audience: Prospective event/ accommodation bookers.

		Toshiba Air Conditioning Objective: Promote benefits of air conditioning in general and Toshiba brand. Target audience: End users e.g. facility managers.
	Direct Mail
		FFwd Precision Marketing Objective: To win new business. The copy originated as dps ad. in Campaign Portfolio, the excellent response rate led to item being re-packaged as a mailer. Target audience: Prospective clients.
	CRM Letter
		The Carphone Warehouse Objective: Letter accompanied their monthly bill, designed to promote use of their mobile phone over Christmas (particularly for international calls) and introduce them to the idea of using SMS. Target audience: All customers on a monthly tariff.
	Newsletter
		Kall Kwik Objective: To deliver insightful, relevant marketing information. Considering general issues as well as promoting Kall Kwik developments. Target audience: Internal employees. External franchisees and their business customers.
	Websites
	www.britishgasbusiness.co.uk www.thealligator.co.uk www.wavemc.com www.pixelstorm.co.uk www.baigent.net

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